Crush, Shoot & Savor: Wine Photography by Sara Matthews
September 15, 2006 - January 29, 2007

"Wine at its best captures something real: the land, the climate, the grapes and the winemaker's craft. I want my photographs to do the same. That means an emphasis on natural light, an avoidance of stylistic tricks, and an honest engagement with the real thing.

I've been photographing wine regions around the world for 20 years, continually learning from dedicated vineyard managers and winemakers. My early career focused on the documentary aspects of the work--the conventional beauty of vineyards and wineries.

Over time, and with a deeper understanding of the subject, I developed my own way of looking at the world of wine. I saw the beauty in abstract, formal elements: contrast, flow, rhythm and pattern. Trusting my visual instincts, I attempt to pare the image down to its essential visual or emotional essence. I think of this as editing in action. I can't create this essence; I have to find it. I am on safari for images, chasing after the beautiful light, often in the twilight before dawn in the vineyard. I do a lot of walking to study every possible angle of my subjects, sometimes seeking a higher perspective by climbing on the roof of a car, hanging onto a rising forklift or strapping into a helicopter.

I studied architecture at Georgia Tech, which helped train my eye in composition, color, light and shadow. I've learned from other photographers, too, especially Eugene Atget, Berenice Abbott, Ansel Adams, and Edward Weston. They revealed the essential beauty of their subjects through a rigorous honesty in their photography. I try to approach the world of wine with the same passion and respect."

      --Sara Matthews

Organized by Copia in cooperation with the photographer.

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